I was approached by Dressr to help take the platform to the next level both visually and from an experience point of view. Built in WordPress, it had a lot of leaky code, conflicting plugins and internally was quite messy. I took it from a stationary server and migrated to a new server with a staging site to integrate an agile workflow to release fixes and improvements frequently.

Working closely with Jess, the founder, we generated a new look for the platform as well as working through changing the site structurally for a better user experience and flow. I also made a custom search and filter system that allowed people to really zone in on a custom style for them to be able to shop, rather than being bombarded with too many options to comprehend.

The visuals are now much more premium and give the user an instant understanding of what Dressr offered as a service.



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